A few days ago, I was driving to Reno to attend a wedding, and saw some Budweiser billboards that left a bad taste in my mouth. One said "Not A Fad," the other, "Not Overdone." It seems that the Super Bowl ads they put out for the last two years didn't satisfy their need to continually bash on the craft beer industry, so they've decided to continue the shit talking through billboards.
Normally, I wouldn't let things like this bother me, but they're talking about something I'm passionate about. Craft beer is anything but a fad, and it sure as hell is not overdone. The craft beer industry is a place for creativity and constantly pushing limits. It's not for sissies, as Budweiser insinuates in their ads. We know what it is to "brew the hard way." There are a lot of failed experiments and stories of things gone wrong, especially in homebrewing. Craft beer is also a very supportive industry, from what I've seen. Brewers collaborate with each other, promote each other, and celebrate each other. A fair share of them are buddies that started as homebrewers with a dream, and worked hard to get where they are today. Most homebrewers wouldn't think twice about sharing tips and tricks with others.
So to Budweiser, I ask- why the hate? Sure, you're a huge macrobrewery and proud of it, but you had to start somewhere, just like the rest of us. I know you get bashed on by beer snobs, too. That's no reason to target an entire industry. Not all of us judge (or even care about) the beer choices of others. Everyone is free to drink what they want. So why not take a note from your booming competition and show some class and support, rather than alienating yourselves from a great bunch of passionate people?
By the way, you readers may have noticed that I didn't include any pictures or video links to the ads in this post. That was on purpose, because I don't want to help spread their message any more than I already have. If you're really that curious, though, a quick Google search will show you all you need to see.
To end on a positive note, I had the opportunity to taste yet another one of those so-called "overdone" craft beers at the wedding I went to. Props to Great Basin Brewing Company for their Wild Horse Ale (altbier)! I only wish the keg would've lasted long enough for me to have more than one serving.
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